đź“ŤRemote-ready, CET timezone.

Hi đź‘‹ I'm Hafsa, a Lead Product Designer with a focus on B2B products, growth & CX.

B2B SaaS
Artificial Intelligence
Fintech
eCommerce
InsurTech
HealthTech
Education
Featured work

Browse works that I’ve curated to represent my expertise.

Turtle UI: Awell’s Design System
Streamlining Healthcare Workflows with Centralized Patient Data
Insurance Investors Performance Reporting
Visualizing Tint's Contract API Attributes
KIO POS: A smoother retail experience
Private
KioPay: Encouraging cash dependent users to trust online payments
Figma file